adidas & Beyonce Announce Partnership

It’s official, Beyonce and adidas have confirmed their partnership and she will be bringer her Ivy Park brand. adidas made it official with an Instagram post and both released a press release to confirm their partnership. This situation is very interesting but a very good look for adidas who continues to grow with the YEEZY brand from Kanye West. What makes it interesting is that her husband Jay-Z has a deal with adidas rival Puma and not to mention some tension with Kanye and Kim K.

We are sure business is business and won’t affect their partnership. Check out the IG announcement below and stay tuned for more details.