Air Jordan 37 Official Images

Jordan Brand continues to innovate with the Air Jordan 37. MJ might not be hitting the court anymore but Jordan Brand continues to add new technology to the upcoming Air Jordan 37 for the everyday player.

Crash, Load, and Launch is Nike Sports Research Lab’s study of the three stages of jumping and this sneaker is focused around this study. The sneaker is also influenced by the Air Jordan 7 used by Michael Jordan during his second championship run.

For Crash, the heel features a TPU mold encasing Formula 23 foam, the flagship foam from Jordan Brand designed to be lightweight and responsive. For Load, which is the transfer of motion from heel to mid-foot, is the carbon fiber shank at the midfoot. The Launch phase is handled by the full-length Zoom Air strobel which covers the entire foot-bed with no extraneous material above or below.

The Air Jordan 37 is expected to arrive in a “Beyond Borders” colorway set to arrive in September and a “Hare” colorway set to arrive later this fall. Check out the official images above and be on the lookout.

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