Big Sean Drops New Video “It Is What It Is” With Gunna

Albums don’t do numbers like they used to. After a few years of hiatus, Big Sean officially returned to music with his new full-length album Better Me Than You. The project wasn’t bad, and fans had positive things to say about it, but it didn’t do the numbers Big Sean was used to doing. There are a lot of factors, like his fanbase getting older and music being consumed differently these days.

This hasn’t slowed down Big Sean as he continues to push the project with a new video for his single “It Is What It Is” featuring Gunna. The video is directed by Diego Cruz, with Gunna making an appearance with Sean Don. Good to see Big Sean giving the album a late push.

Check out the video above.