Common Business Card Mistakes You Need To Avoid
Business cards can be the first impression your business makes and the only tangible impression that recipients can take with them. Designing the right business card to make a good first impression is important, but without experience, you can easily make mistakes. Keep reading to learn about the common business card mistakes you need to avoid so your cards can make a flawless first impression.
Font Mistakes
While custom business cards come in various sizes, most are designed to be small enough to fit in a wallet, pocket, or purse. With such a small canvas, many people decide to shrink the font size down so that they can fit as much information as possible onto the card. Unfortunately, this idea often backfires when the print is too small for recipients to read easily.
Another font mistake many business card designers make is choosing the wrong type of font. There are five types of fonts most people consider for their business cards, but that doesn’t mean you need to use all five. Experiment with different font styles before choosing a specific design and ensure that the text on your card is accessible and user-friendly.
Color Mistakes
Most people want to use their branding colors on their business cards. Using the same colors will help people recognize your business in the future and guarantees that everything in your business coordinates.
However, you want to ensure that the colors you choose for your cards, whether from your branding or from another inspiration, send the right message. Take time to study color theory and learn what different colors mean in human psychology. If you don’t, your cards may send an erroneous message. For example, red can be an aggressive color, so if you use red in your business cards, the recipient may think you run an aggressive business that they don’t want to engage with. Avoid this mistake and send the right message by using the right colors.
A Lack of Appeal
The biggest mistake that many business card designers make is creating boring business cards. Almost every person in the world has a business card, and they’re often white rectangles with black font. If you want to stand out from the competition, make a lasting first impression, and grow your business, you need to add unique elements to your business card.
Unique elements can come in any form that fits your business, such as your logo, a relevant picture, or a QR code. You can also choose unique design elements like cards in a different shape or material or cards with foil accents. Whatever you do, make sure that you include something unique on your card.
The most common business card mistakes you need to avoid are using the wrong size or type of font, choosing the wrong colors, and creating a boring card. If you can avoid these mistakes, your business card will stick in the recipient’s mind and help you grow your business.