Drake Drops Episode 3 of His ‘Iceman’ Stream

Album rollouts have changed, and so has Drake. Instead of sticking to traditional promo, he’s stepped into the world of IRL streaming to reach new audiences and stay relevant. Tonight, he dropped episode 3 of his Iceman streaming series, building anticipation for his upcoming album.

The streams are always unusual, featuring surreal visuals (this time with bizarre Pinocchio cameos), new music snippets, and appearances from Kevin Durant, Yeat, and others. Running over an hour and a half, it’s not the kind of promo you’d expect from Drake, but times have changed. Hate it or love it, this is how albums get pushed in 2025. Check out the full stream above and stay tuned cause Iceman is set to arrive before the year is out.