How Customer Unboxing Videos Can Boost Your Brand
An unboxing video is when customers record themselves opening a product and reacting to the item(s) inside. This video goes on social media platforms, such as YouTube, Tik Tok, or Facebook, so that the poster’s friends and followers can also see it. Customer unboxing videos can be a powerful tool to help boost your brand! If you’re not taking advantage of these videos yet, you will after learning the benefits.
They Make a Lasting Impression
To remain in people’s, you need to make a strong impression on them. Good first impressions are essential to a brand because they set the tone for how customers will view your products in the future and how they’ll experience them. An unboxing video leaves a positive lasting impression because it provides a unique experience to the customer and the viewers of the video.
They Help Retain Customers
As you sift through e-commerce packaging dos and don’ts, you should know that packaging your products for a potential unboxing video can help retain customers. The audience these videos bring in provides your business with new customers. The entertainment they provide can also help keep old ones loyal. Taking advantage of this marketing trend will ensure you generate tons of customers and retain them!
They Attract Influencers and Sponsors
Collaboration is another way to market your business. Customer unboxing videos boost your brand by attracting influencers and sponsors. For instance, sponsors might offer to send you free samples of their products after seeing the videos. From there, you can work together to provide engagement for both businesses. This can also lead to influencers finding your business, which can drive brand awareness when you have a familiar face advocating for your products.
The Make Marketing Authentic
Watching an ad on TV is still great marketing, but a brand can say whatever they want to attract customers. Traditional ads follow scripts, and people can tell. An unboxing video shows an authentic reaction to your products, which makes it more trustworthy. When others see a customer like them unboxing products, they’re far more likely to purchase the same items because they can relate to the person in the video.
If you’re not taking advantage of customer unboxing videos, you need to do so! Giving your customers authenticity and a lasting impression can go a long way for your brand. Next time you create new packaging for your products, consider the unboxing experience!