Justin Bieber Drops Video For “First Place”

Justin Bieber keeps the momentum of his latest album SWAG alive with a new visual for standout track “FIRST PLACE,” filmed in Iceland alongside his crew. Directed by Rory Kramer, the video continues the project’s signature black-and-white aesthetic, giving fans another cinematic experience from the Biebs. SWAG was a well-executed project, resonating strongly with his fanbase and peaking at No. 2 on the Billboard 200. Watch the video above, and check out the streaming links below.