New Era and NFL Team Up For Sidelines Hat Collection

The 2025 NFL season is just around the corner, and with preseason action kicking off, it’s time to gear up. The NFL has teamed up with New Era for the official 2025 Sideline Collection, featuring the on-field hats worn by players and coaches. Fans can choose from a variety of styles including the classic 59FIFTY, 9SEVENTY Trucker, 9FORTY M-Crown, Bucket Hats, and the Split Panel 9FIFTY—perfect whether you’re heading to the stadium or repping your team at the local bar.

Josh Allen headlines the campaign, rocking the Buffalo Bills 9SEVENTY Trucker. The full NFL Sideline Collection is available now at New Era’s website—don’t miss your chance to stock up before the season kicks off.