Tips To Grow Your Business With Color Psychology
How people react to certain colors varies from person to person, but every person has an unconscious, similar reaction to colors. Many color combinations or specific colors used in a meaningful way can positively impact your business depending on which products or services you offer. These tips for growing your business with color psychology will help you uncover color’s impact on your brand.
Customers live with marketing all around them, seeing products and ads every day. Standing out from the competition is an important goal for any business. A good message and standout graphics can go a long way, especially with extra thought put into the little details.
Color Combination
Singular colors send one message, but color combinations send another one entirely. Learning what each color conveys is necessary to portray the right message to your audience. Pairing similar shades delivers a safe, easily recognizable message, while picking colors with a drastic contrast delivers a bold one.
Don’t Overuse Color
There always needs to be a balance with color. Any one tone, if overused, could ruin the entire message, branding, and even the reputation of your business. White will always be your ally because it tones down all other colors, whether mixing them to lower the saturation or simply pairing white with another color to temper it.
Color Palette
The important question to ask yourself is, “Which colors should I use for my business?” The answer depends on many factors, from your products to your theme; anything is possible if everything aligns with the primary message you want to send. It’s essential to select the primary color representing your brand.
For example, Tiffany Blue is the specific blueish synonymous with luxury trademarked by jewelry brand Tiffany & Co. While you don’t need to trademark a color for your brand, you can expect the color palette you choose to become synonymous with your company in your client’s eyes. Choose a color palette that makes sense for your industry.
Company Merchandise
When starting a business, it is imperative to create brand awareness. One of the best tips to grow your business with color psychology is selling or giving away merchandise with the colors and branding of your business.
Creating awareness around products and colors that represent your brand will be the best passive marketing that you can do to reap future recognition. These products don’t need to be expensive or lavish; keychains, pens, coasters, and flash drives are the most popular items to give away.
Branding
Develop the style and persona of your business around your branding. Everything you do to convey what your business is must move in one direction, and every element of your brand should align. Colors, logos, social media presence, and everything involved should always speak the same way to your customers to deliver the best experience. If you tie a color to your brand, use it consistently!