Top Tips to Boost Your Spa Business
With the pressures of the modern world, everyone needs somewhere to relax. And sometimes, home doesn’t cut it. However, spas are the ideal places for people to unwind. With the industry growing at 2.5% per year, you can boost your spa business to take advantage of this.
Make an Immediate Impression
A spa is associated with feeling welcome, calm, and relaxed. Somewhere your customers can forget about their troubles. And it should begin the second they walk through the doors. Everything about your spa business should make them feel welcome. You can play some spa background music, use pleasant aromas and ask your greeters at reception to smile and speak calmly. The first impression will determine if any customers decide to stay or, indeed, return.
Offer Customer Experience Surveys
Giving your customers what they want is one of the best ways to grow your business and make more money. Ask your customers if they would be willing to complete a survey. Find out how happy they were with the spa, the products, the services, and the overall accommodations. Let your customers know that you want to hear what they have to say. Customers will like how hard you work to improve the spa, and they will be more likely to trust you.
Boost Your Spa Business with a Selfie Station
Almost 100 million selfies are uploaded to social media sites every year. And a place to take selfies can help your business grow. A selfie station is a great way to get free advertising for your business on social media, which is the idea behind it. People love to talk about where they are and what they are doing. So, set up a fun selfie station with a unique hashtag to get your customers to take pictures of themselves that they can share on Facebook and Twitter.
Mix Up Seasonal Offers
Sales may drop during specific times of the year, especially when near popular tourist spots. Still, Christmas is a great time to give spa trips as gifts. You can create a marketing plan based on the seasons to help bring in more money when business is slow. For example, you could make discount codes with a Christmas theme in the winter. Or you can advertise New Year deals during January sales. And take advantage of the rush to spend on days like Black Friday.
Register on Google My Business
Google is the best search engine because it handles more than 90% of all search queries around the world. Because of this, it becomes more and more important for your spa business to be on this platform to get more attention. You would want people in the area to choose your spa when they are looking for one. They have to be able to find you for that to happen. And local SEO lets them do that with Google My Business. And Google Maps will show you.
Summary
The wellness sector is huge these days. You can boost your spa business with some simple changes. These include making customers feel immediately welcome, getting free social media promotion with a selfie station, and registering on Google My Business to boost local SEO.