Why Frozen Drinks Are Popular in the Beverage Industry
Despite being an icy delight, frozen drinks are heating up the beverage industry. Whether they are spiked, alcohol-free, caffeinated, or sporting an exotic flavor, frozen beverages are a popular menu order.
With 2023 already underway, global market trends and forecasts continue to show a steady increase in the demand for frozen beverages all the way through to 2029. Here are four reasons why frozen drinks are popular in the beverage industry and why businesses should ride this icy wave.
Nostalgia Demands
Millennials, Gen Zers, and Gen Xers are coping with their transition into peak adulthood with nostalgia. They even have a corner of TikTok and hashtags dedicated to all things throwback.
Between the nostalgic social media trends and the increase in vintage fashion, frozen drinks are caught up in the surge of sentimentality. They represent childhoods filled with snow cones, shaved ice, and gas station slushies. As people reminisce about childhood joys and the comfort of having your biggest worries be about sticky residue from an icy treat, frozen drinks fulfill the demand for nostalgia.
Easy Commercial Production
There are many ways to make the ultimate frozen drink. With the right equipment and ingredients, whipping up a frozen cocktail—or mocktail—requires very little effort and comes at a low cost. They are easy to produce commercially, making them a beneficial menu addition and an efficient restaurant investment. All it takes is a good drink mix and a frozen drink machine!
Vacation Association
When people imagine a vacation away, most picture sitting on the beach of a tropical oasis with a refreshing drink in hand to keep them cool in the sunshine. Frozen beverages are popular drink orders because they remind people of tropical holidays away. They allow people to indulge in a small sliver of vacation relaxation, helping them clock out with a sweet and refreshing sip.
Drink Exploration
Frozen drinks come in many variations. They give you a fun frozen alternative to your classic cocktails and mocktails and open doors to new concoctions, enhancing your drinking experience.
Frozen beverages, and their myriad of flavors, allow people to spice up their dining experience with a range of new tastes and an icy twist.
Frozen drinks are popular in the beverage industry because they offer nostalgic and new experiences and are easy to make. They create new culinary opportunities with minimal effort. As people continue to relish the joys of a frosty slurp, frozen drinks maintain their dominance and consistent rise in popularity within the food and beverage industry. Reap the benefits of frozen cocktails, mocktails, and other libations by adding them to your menu today!