Apple Introduces iPhone Air, AirPods 3, and More at September Event

Every September, Apple takes center stage to unveil its latest products, and once again, the announcement set the internet on fire. Major influencers packed the event to showcase Apple’s newest lineup, sparking the usual mix of excitement, criticism, and memes. The truth is, smartphones may have reached their peak in terms of innovation. These days, the iPhone has become less about reinventing the wheel and more about refining it, evolving as a tool for content creation and everyday tasks. Apple continues to push improvements in camera technology, battery life, and processing power. While some may shrug at these “incremental” upgrades, they remain the reality of the smartphone market.

This year’s headliner is the all-new iPhone Air, an impressively thin model powered by the A19 Pro chip with a 6-core CPU, 18MP Center Stage front camera, and all-day battery life. Starting at $999, the iPhone Air is positioned as a powerful yet more accessible option — an ideal fit for creators or business users looking for performance without jumping to the top-tier Pro line.

Alongside it, Apple revealed the iPhone 17 Pro and iPhone 17 Pro Max, their most advanced models yet. Both devices feature the A19 Pro chip and redesigned bodies. The biggest leap is in photography, with upgraded front and rear cameras, including Apple’s longest telephoto lens ever: an equivalent 200 mm focal length with next-generation tetraprism design and a 56% larger sensor.

Apple also unveiled the Apple Watch Series 11, packed with expanded health features, and the AirPods Pro 3, which now include impressive live translation capabilities.

You can read the full announcement and technical details on Apple’s official Newsroom.