Lana Del Rey For SKIMS’ Valentine’s Day Campaign

Lana Del Rey will be headlining the 2024 Coachella and now stars in the new campaign for Kim Kardashian-founded shapewear SKIMS.

The campaign comes with a photoshoot from British artist Nadia Lee Cohen with Lana’s aesthetics and inspiration from cinema according to the press release. Lana also unveiled a behind-the-scenes on her Instagram with a preview of a new song.

The SKIMS Valentine’s Shop will be available January 23rd and it’s now available for preview at SKIMS.com.