Watch The Trailer For Netflix’s Upcoming Docuseries ‘Big Vape: The Rise and Fall of Juul’

Netflix is set to release a gripping documentary that delves deep into the rise and fall of JUUL, the e-cigarette giant that reshaped the tobacco industry and sparked a vaping revolution. Directed by the talented R.J. Cutler, Big Vape: The Rise and Fall of JUUL promises to be a revealing exploration of a company that aspired to be the Apple of e-cigarettes.

From its inception, JUUL had grand aspirations. The company aimed to do for smoking what Apple did for personal computing – revolutionize an industry and change consumer habits. JUUL’s sleek and minimalist design, reminiscent of Apple’s aesthetic, was just the beginning. The company’s founders sought to create a safer alternative to traditional cigarettes, one that would help millions of smokers quit and lead healthier lives. But things didn’t go as planned for the company and things went south, fast. This is a very good and interesting docuseries that should be on your radar. So, mark your calendars for October 11th, as this documentary is sure to captivate audiences worldwide.

Check out the trailer above.